How to enjoy ‘Bigger Than Big’ Sales results in January and February 2024…

There is a fascinating story about the famous explorer Ernest Shackleton.

He was preparing an expedition to make the first land crossing of the Antarctic continent back in 1914.

He supposedly placed the following advertisement in a London newspaper.

“Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.” 

According to the story, over 5,000 men answered this ad.

Now the story may or may not be true.

However, it’s an excellent example of a strategy I call

‘Sell your clients on a ‘Bigger than Big Idea’.

In other words, don’t just sell your clients on a good idea or even a big idea. 

Sell them on a ‘Bigger than Big Idea’.

Here’s a great example: 

A few years ago I interviewed Greg Claxton, the owner of Incredible Adventures.

His business is all about helping clients to enjoy amazing experiences that they will remember positively for the rest of their lives.

In other words, his business doesn’t just offer adventures.

They offer ‘Bigger Than Big’ adventures.

For instance, they will take you on a sky diving adventure. 

But it won’t just be a normal sky diving jump.

Instead you will be skydiving over Mount Everest.

Or you will be sky diving and landing at the North Pole.

Now that’s what you call a ‘Bigger Than Big’ sky diving adventure!

It’s the same in your business…

Don’t just sell your clients on a good idea or even a big idea.

Sell them on a ‘Bigger than Big Idea’.

I really like this strategy of selling clients on a ‘Bigger than Big Idea’.

So here’s how I’m putting it into action in my own business.

I’ve just created something brand new called

Have Fun Make Sales

Have Fun Make Sales is a two-month, loads of fun, marketing adventure which runs from January 1, 2024, to February 29, 2024

Plus it includes some astonishingly good ‘Bigger than Big Bonuses’ you get.

Even before the programme officially starts on January 1, 2024.

Have Fun Make Sales is designed to help you create massive amounts of new business in the first two months of 2024.

While enjoying a huge amount of fun and laughs along the way.

So it’s a light hearted and fun marketing adventure.

Here’s a sneak preview of what we are doing each month…

January is ‘Massive Opportunity Month’

Here’s what you need to know about January…

In January every single person (including you) is thinking about the exact same thing. How do I get ‘better results’ in 2024?

So in January everyone wants to know…

-How can I improve my health?

-How can I improve my income?

-How can I improve my relationships?

-And so on.

That’s why January is the biggest sales month of the year for businesses like gyms, fitness centres and weight loss companies.

And many more.

People want to improve their bodies in 2024.

So they join Weight Watchers, take out a fitness centre membership, hire a personal trainer and so on.

Business people want to grow their sales so they join Business Networking Groups in huge numbers in January.

Now your business is no different…

The products and services you offer are just a way for people to create ‘better results’ in their lives.

So what you need to do in January is two things:

1: Attract large numbers of interested people to talk to.

2: Show them how they can improve their results by using what you sell.

So how do you attract large numbers of people to talk to?

That’s easy. Just do massive amounts of ‘Feel Good Lead Generation’ that makes lots of people Feel Good and want to contact you.

Here are some fun Feel-Good Lead Generation strategies you could use.

-Hold a fun ‘why I want it contest’ in January.
This will generate dozens of ideal prospects with very little effort.

-Send a fun letter by snail mail to 20 key referral sources. Include something clever and a delightful message that people will love to read. Done right this will stimulate dozens of good prospects to talk to.

-Hold a super fun referral contest for your own clients.
This will give you dozens of ideal prospects to talk to.

-Send out an entertaining sales email every Monday in January from your dog or cat or pet goldfish etc. Each sales email is funny and makes people laugh.
And these funny sales emails will get a number of ideal prospects to contact you.

-Send a ‘snail mail’ letter with a funny message to a number of potential prospects.

Include two copies of a valuable tool with each letter.

-This remarkable tool is something that is guaranteed to make people laugh. And it gives lots of people a perfect reason to contact your business and talk about what you sell. This remarkable tool costs only $1 and is available from any digital printer. So you can give away as many as you want.

-Create a simple 3 page feel good lead magnet. Offer this lead magnet 9 different ways. It then generates dozens of ideal prospects to talk to.

This 3 page lead magnet takes you less than two hours to create and can be used over and over again.

Now in Have Fun Make Sales I give you ‘ready to use’ templates for all these strategies and many more.

In fact, you’ll get over 21 Feel Good Lead Generation emails, letters, flyers and more. That you can quickly adapt and use.

You’ll get the exact words you can use or quickly modify.

So if you want to run a ‘why I want it’ contest there is an email that you can adapt and send out in a few minutes.

If you want to send out a funny email every week from your cat or dog or pet goldfish you get 4 prewritten emails that you can quickly modify and use.

I’ll show you what the remarkable tool is that costs only $1 and is a fun way to get people taking action and contacting your business.

I’ll give you ‘paint by numbers’ instructions on how to use all these Feel Good Lead Magnet strategies.

And if you have any questions on how to use any of the more than 21 strategies, I’ll answer them promptly for you by email.

All part of Have Fun Make Sales.

The focus in January is getting you to take massive action with ‘Feel Good Lead Generation.

So you have an over flowing number of ideal prospects to talk to about what you sell. This is a terrific way to start the New Year.

And you’ll be perfectly set up for Massive Publicity February.

Here’s what you need to know about February…

2024 is a leap year, so for the first time in 4 years we will have a February 29th.

This alone makes February 2024 special.

In February I’ll give you dozens of low cost (and no cost) fun strategies that you can use to get Obscene Amounts of Positive Publicity.

-I’ll show you how to tap into the Valentines Day frenzy and use it to get huge amounts of positive publicity for your business.

-I’ll show you an email that got a vet clinic major media coverage and had hundreds of their clients talking about their business. And I’ll show you three ways to adapt this email and use it to get positive publicity for your own business.

-I’ll give you over 21 prewritten letters, emails, flyers and more that you can quickly adapt and use to get hundreds of people talking about your business.

Plus ‘paint by numbers’ instructions on how to use them.

And I’ll answer any questions you have at any time on how to use any of them.

The focus in February is on massively growing the number of potential prospects who know about your business. And to get many of these people to contact you.


The purpose of Have Fun Make Sales is very simple.

It’s to give your business a huge sales boost at the start of 2024.
You will now have an overflowing number of ideal prospects to talk to.

You will be enjoying Obscene Amounts of Positive Publicity.

And you’ll have experienced a huge amount of laughs and fun along the way.

By the end of February, you will now have some marvelous sales momentum going for your business.

And will be well on your way to making 2024 an exceptionally good sales year.

I invite you to join me in the Have Fun Make Sales programme.

The investment is an hour or so of your time each week doing some fun things.

Plus a very modest amount of money.

The money investment is either:

Option 1: One payment now of $479US.

Option 2: Two payments of $279US.

One payment now and one on February 1, 2024.

US is US Dollars and is plus GST for New Zealand clients.

Option 2 is around 20% dearer than Option 1. However it may work better for some people with their cash flow over the holiday break.

Now I’m a huge fan of added value bonuses.

So here are the three remarkable bonuses that you get with The ‘Have Fun Make Sales’ programme.

All these are bonuses I’ve NEVER offered before.

Bonus 1: Winning the Fame Game
You get a digital copy of my guide Winning the Fame Game. I wrote this back in 2020 and it gives you 101 different things you can do to get your business noticed fast in a crowded market place.

This is the first time I’ve offered this guide in digital format since it was written back in 2020.

Bonus 2: The Fun Advice to Santa Christmas Day Email

This is something I’ll be doing myself on Christmas Day. I’ll be sending out a light hearted message about my advice to Santa on how he can take advantage of all the marketing opportunities he is missing out on.

And as a fun bonus I’m going to be writing a fun ‘Advice to Santa’ message that is customised for each client who invests in the Have Fun Make Sales Programme.

This message will be fun, it will make people laugh and feel good.

And it will promote your business and what you sell in a really memorable way.

All you have to do is copy and send out this ‘fun advice to Santa’ message on Christmas Day to your own audience.

Bonus 3: You an Instant Author

You’ll be an Instant Author with your very own 100-page hard copy book.

I’ve written two brand new 100-page books.

One is called Unusual Business Success Volume 1
and the other one is called Instant Happiness Volume 1.

Unusual Business Success Volume 1 contains 21 unconventional strategies to grow sales, delight clients and make your business impossible to forget.

Instant Happiness Volume 1 contains 21 strategies that any person can use to create a lot more fun, enjoyment, happiness and adventures in their lives.

Both books can only to be used in hard copy format. (Not Digital)

Just choose one title and I will make you the author of that book.
(Yes I’ll help you choose the right book to use in your business.)

The book will also have your business contact details inside it.
And some information about the products and services that you sell.

In the third week of January 2024, you’ll get two hard copies of your new book sent to you by FEDEX anywhere in the world.

You’ll also get a short guide showing you 21 ways to use this book to grow sales and make you and your business impossible to forget.

Plus you’ll get print masters and instructions on how to get the book printed.

Having your own book is a super helpful marketing tool.

And you’ll get your own book as just one of the three bonuses in my new programme Have Fun Make Sales.

(This Instant Author book service is something I will be selling in 2024 for close to $1,000US. So now is a wonderful opportunity to get it at zero cost.)

As you can see, the three bonuses by themselves really are BIGGER THAN BIG BONUSES!

Your Action Step:

If you would like to participate in my Have Fun Make Sales programme just email me on and say “Yes I’m in”.

Tell me Option1 or Option 2 so I know which payment option you want.

And I’ll take care of everything else.

Deadline Warning:

Enrollment in Have Fun Make Sales closes forever at Midnight on Monday December 18, 2024. New Zealand Local Time.

It’s going to be a fun and highly profitable programme to participate in.

And I look forward to having fun and making easy sales together if you would like to join me.

Warm regards
Graham McGregor

‘Have fun, work hard and money will come. Don’t waste time – grab your chances. Have a positive outlook on life. When it’s not fun, move on.’ Richard Branson